Vital Proteins Returns as Official Collagen Partner of US Open

Vital Proteins is returning to the US Open as the official collagen partner of the event and presenting sponsor of the mixed doubles championship. The brand is showcasing the benefits of collagen peptides for skin, hair, nail, bone, and joint health, and will be putting rewards on the line for fans.

If a main draw singles match reaches a final-set tiebreak beginning in the quarter finals, Vital Proteins will give away more than $250,000 worth of collagen peptides, plus two grand prizes: a pair of tickets to the US Open Finals including a private helicopter ride to and from the match, plus flights, hotel accommodations, ground transportation, and spending money; and a $15,000 prize to support one’s wellness routine.

“The US Open is filled with moments that bring fans together, and few are more exhilarating than a final-set tiebreak,” said Sona Jones, senior director of brand experience at Vital Proteins. “It’s a moment where every point matters and all the preparation behind the scenes comes to life, which is exactly what inspired this year’s activation. Fans today want to be part of the action, not just to watch it, so we wanted to channel that energy into an experience that celebrates the power of preparation, consistency, and the routines that help people show up at their best, while giving fans a new way to have skin in the game.”

Vital Proteins is also teaming up with tennis star Jessica Pegula, a longtime Vital Proteins fan, who will bring fans behind the scenes through social content and VIP experiences, sharing how Vital Proteins Collagen Peptides fit into her daily routine.

“Tennis is a sport built for the long haul, and I’ve learned that the work you put in away from the court is just as important as what happens during a match,” said Pegula. “Taking care of my body has always been a priority for me, and Vital Proteins Collagen Peptides have been part of how I support my body throughout the season. I’m proud to share more about the commitment, mindset, and preparation that go into competing at this level, and the choices that help me continue doing what I love.”

At the event, Vital Proteins will offer several experiences, including:

• The Collagen Court Challenge, a booth featuring a challenge testing reflexes and hand-eye coordination. Participants can win Vital Proteins collagen peptides and capture photo-worthy moments.
• Changes to win seat upgrades for the Mixed Doubles Championship and premium prizes at the Fountain Plaza.
• A VIP Match Day experience for creators and influencers, including a get-ready-with-me moment and a suite experience to watch the event.
• Product sampling for attendees during the mixed doubles championship matches on August 25 and 26 near the main entrance of the USTA Billie Jean King National Tennis Center
• In-stadium signage, LED displays, and other branded moments.